iTunes is the bigger and faster growing music related business, outpacing Walmart as the biggest music seller in the U. S. with more than a Billion tracks downloaded and the defacto source for media content to the iphone and iPods, but for an even bigger audience iTunes is totally invisible or nonexistent and Apple is ready to take on those non-reached audience providing a web based iTunes experience.
What I would like to see in this new endeavour by Apple is that they finally see iTunes real social potentials, mixing a few millions people with fresh content, music, videos and lyrics plus the ability to review and recommend tracks to others could help Apple sell another 2 billion tracks, even better, if Apple sells ad space on the new web-based iTunes could get a bigger chunk of the music related advertising dropped in the other Music Social Networks elsewhere.
iTunes vs Web-based iTunes
In an effort to distinguish the former iTunes from the Web-based, Apple should only provide those DRM-free while letting the rest available to the iTunes Store, it is a win-win situation and there is not direct competition, if you want to buy your music from iTunes you can, but if you are traveling and need any track, the faster and easier way is to go to the web-based version and get it, both way is a guaranteed profit for Apple.
But with 100 million register iTunes buyers, Apple can take on any social network any time and get a bigger profit from its operation, but don’t limit iTunes to only music, Apple can place books, movies and any other paraphernalia for sale and reach the whole internet in direct competition with Amazon and Facebook at the same time, because iTunes users are buyers already, not future buyers, a big difference between Facebook’s 300 million users and the iTunes’ 100 millions.