Apple is ready to eat Google’s Candies or sell them pricier

Apple and Google have been working together for years, but Google’s ambitions to dominate everything (ala Microsoft) is putting some pressure to this colaboration and now both companies are fighting for the same customer base on different markets (Mobile OS, Operating Systems and others), but while the general perception is that Apple is on a weaker position against Google domination and quasi-monopoly in the internet and soon on the Mobile OS with Android being adopted by almost every major handset maker, the reality is that Apple won’t be entering in all Google’s market, but you may bet that Apple is more than ready to take on Google when they decide it’s time.

Apple recently bougth Placebase, a map company that offers mapping services for search engines and mobile OS navigation, so the logical thing to do here for Apple is to replace all Google-based map information on Apple’s products and start using the Placebase, in a move that will relegate Google’s technology to Android and clear the space for Apple to negotiate maps related information about businesses and important places. Google loses here.

But what is really more interesting is that Admob, a Mobile advertising company, recently bought by Google, says that Apple approached them before Google, a move that could have placed Apple in direct competition with Google mobile advertising, but that let us know Apple’s intentions, they [Apple] are trying to buy or create a mobile advertising unit to supply ads for thousands of iPhone apps like Admob does. This is for real, anytime soon We will see Apple engaging in a more aggresive move to benefit from the mobile search and advertising on the iPhone. Google is the one to lose here, the iPhone 100,000 apps represent more for Google than its own Android based apps, just 12,000 and Apple wants a piece of this tasty cake.

Apple is or will slowly replace Google from the iPhone and this is natural, the iPhone represent too much for Google, but Google is really busy with its own projects and has done something that Steve Jobs hates, giving Apple a second class-citizen treatment, providing their applications first for Android, then later send them to Apple for approval, something logical from a business standpoint, but ilogical if you take that for Google the iPhone truely represent a lot, as they say it is.

Don’t expect to see too much of Google in the next Apple product, Apple will relegate Google to the search engine, but could even negotiate with Microsoft or Yahoo for a better deal on that area, or worse, Apple can buy Ask.com [my speculation or recommendation here] and replace Google altogether from the iPhone in a move that will generate more direct profit for Apple and a moral loss for Google.

People has ben understimating Apple against Google, but one thing is Apple not entering in any Google market because it doesn’t need it and the other is Apple having a profit or not doing so, it’s a matter of market opportunities and Stevo pride.

And about Google’s candies…. Apple always know how to eat other people’s candies and then later sell it for a lot pricier…. so don’t put all your money on Google against Apple yet.

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